Workshops by RED

Obscurity is the number one facing your business. If nobody knows about you, how are they supposed to buy?

Marketing is the solution. It’s the action of creating your message and making it known so consumers can buy.

Workshops by RED are designed to help you create a full online marketing campaign.

Let’s get started.

 

Training Session #1 – In The Beginning

mar·ket·ing = the action of selling products or services
Introduction | Why Business Owners Fail At Marketing
76% of Adwords budgets are wasted. 93% of businesses pay more for online marketing than it brings in. Every day business owners are being sold and promised the “Holy Grail” of marketing.

  • Welcome to Red
  • What is Marketing
  • What it takes to win
  • How to start making money online
  • What to watch out for
  • How we are going to grow your business
  • How to protect your business from bad Marketing Agencies
  • What this course is not

  Introduction – What Is Marketing?

Expectation, Goals and Marketing Plan

In this course, we are going to set the right expectation and answer questions like: What kind of returns should you expect from online marketing? How long will it take? What if marketing doesn’t work?

  • Expectation and a promise
  • How long until you see results
  • What adjustments you need to make
  • Setting marketing goals
  • How to create small wins to keep you in the battle
  • Goals
  • The 1 Page Marketing Plan

   Watch on-demand

Start With Your Message and Story

You have to discover your message and share it. This course will help us simply what we do and put it in words so that people care.

  • Eliminate confusion
  • Connect with customers
  • Build our UPS (Unique Selling Proposition)
  • Grow your business

   Watch on-demand

Building and optimize your website

Your website is the hub of online marketing. In this course, we will learn the following.

  • What platform to use
  • What themes are the best and easiest to use
  • How to get a website created in a couple of hours
  • What plugins you should use
  • Why speed matters
  • Optimize for mobile-first

   Watch on-demand

Marketing Analytics, Tag Manager, Google Analytics and Pixels

In this course, we will submit your site to Google and place pixels for tracking. You will learn the following:

  • Google Tag Manager and how it works
  • Google analytics
  • Facebook pixel
  • Webmaster tools
  • Setup conversion tracking

   Watch on-demand

Select and integrate your CRM. A Must Have!

A CRM (Customer Relationship Management) Tool is a must have in marketing. This is where are leads are captured and nurtured.

  • Lead capture, nurture and conversion
  • The different CRM and what we like and don’t like
  • How to use your CRM
  • Integrate your CRM
  • Test your CRM 

   Watch on-demand

Call Tracking with CallRail or Call Tracking Metrics

How to track phone call so you know what is working. 

  • Setting up an Account 
  • Linking your accounts
  • Dynamic number insertion
  • How Call tracking works
Order your citation report

What is a citation report and why does it matter? It does matter and you need one!

  • Quick look at a citation report
  • How to get 200 citations  for $250

   Watch on-demand

Prepare for traffic
Double-check our setup and create funnels to prepare for traffic.

  • Test conversion tracking
  • Double-check the setup
  • Final checks before traffic

Training Session #2 – Creating Good Content

con·tent mar·ket·ing = Creation of education material (posts, video, blogs, image, etc)
Why content matters

You have to discover your message and share it. This course will help us simply what we do and put it in words so that people care.

  • Eliminate confusion
  • Connect with customers
  • Grow your business
Blogs and Guides

Your website is the hub of online marketing. In this course, we will learn the following.

  • What platform to use
  • What themes are the best and easiest to use
  • How to get a website created in a couple of hours
  • What plugins you should use
  • Why speed matters
  • Optimize for mobile-first
Email Sequences

In this course, we will submit your site to Google and place pixels for tracking. You will learn the following:

  • Google Tag Manager and how it works
  • Google analytics
  • Facebook pixel
  • Webmaster tools
  • Setup conversion tracking
Video (Who, What, Why, How)

Your website is the hub of online marketing. In this course, we will learn the following.

  • What platform to use
  • What themes are the best and easiest to use
  • How to get a website created in a couple of hours
  • What plugins you should use
  • Why speed matters
  • Optimize for mobile-first
Improve your Copywriting skills

In this course, we will submit your site to Google and place pixels for tracking. You will learn the following:

  • Google Tag Manager and how it works
  • Google analytics
  • Facebook pixel
  • Webmaster tools
  • Setup conversion tracking

Training Session #3 – Time For Traffic | Lead Capture

ob·scu·ri·ty = the state of being unknown, inconspicuous, or unimportant.
Google Ads

You have to discover your message and share it. This course will help us simply what we do and put it in words so that people care.

  • Eliminate confusion
  • Connect with customers
  • Grow your business
Facebook Ads

Your website is the hub of online marketing. In this course, we will learn the following.

  • What platform to use
  • What themes are the best and easiest to use
  • How to get a website created in a couple of hours
  • What plugins you should use
  • Why speed matters
  • Optimize for mobile-first
YouTube Ads

In this course, we will submit your site to Google and place pixels for tracking. You will learn the following:

  • Google Tag Manager and how it works
  • Google analytics
  • Facebook pixel
  • Webmaster tools
  • Setup conversion tracking
SEO (Search Engine Optimization)

Your website is the hub of online marketing. In this course, we will learn the following.

  • What platform to use
  • What themes are the best and easiest to use
  • How to get a website created in a couple of hours
  • What plugins you should use
  • Why speed matters
  • Optimize for mobile-first

Training Session #4 – Remarketing and Email | Lead Nurture

Re·mar·ket·ing = tactic of serving targeted ads to people who have already visited or taken action on your website
Keys in the Follow Up (8 to 12 touches)

90% of your vistors will not buy or sign up on the first visit. You have to keep your brand in front of them.

  • How remarketing works
  • What platforms to use
  • What audiences should you create?
  • 8 to 12 touches is key
Create a Remarketing Campaign on Google Ads

We are going to learn how to build a remarketing campaign with Google ads and what to avoid

  • How to set up a campaign
  • How to create the banner ads
  • Eliminate wasted clicks by excluding mobile apps
5 Minutes or Lose
What is one of the biggest determining factors of online marketing? A 5 minute or less followup.

  • Why you have to follow up with leads within 5 minutes
  • Simple ways to automate follow up
  • Special Tricks to make sure your leads picks up the phone
  • Text, Calls and Emails
Create a Remarketing Campaign on Facebook

Facebook Remarketing campaigns are a lot like Google. Let’s dive in!

  • Double-check you pixel
  • What audiences can you track
  • Create the remarketing ad
  • What to watch out for
Improve your Copywriting skills

In this course, we will submit your site to Google and place pixels for tracking. You will learn the following:

  • Google Tag Manager and how it works
  • Google analytics
  • Facebook pixel
  • Webmaster tools
  • Setup conversion tracking

Training Session #5 – Time, Expertise, And Money

ob·scu·ri·ty = the state of being unknown, inconspicuous, or unimportant.
Quitting Too Soon

You have to discover your message and share it. This course will help us simply what we do and put it in words so that people care.

  • Eliminate confusion
  • Connect with customers
  • Grow your business
When Can You Expect Results?

Your website is the hub of online marketing. In this course, we will learn the following.

  • What platform to use
  • What themes are the best and easiest to use
  • How to get a website created in a couple of hours
  • What plugins you should use
  • Why speed matters
  • Optimize for mobile-first
How Much Money Should You Spend?

In this course, we will submit your site to Google and place pixels for tracking. You will learn the following:

  • Google Tag Manager and how it works
  • Google analytics
  • Facebook pixel
  • Webmaster tools
  • Setup conversion tracking
What Happens If Marketing Doesn't Work?

Your website is the hub of online marketing. In this course, we will learn the following.

  • What platform to use
  • What themes are the best and easiest to use
  • How to get a website created in a couple of hours
  • What plugins you should use
  • Why speed matters
  • Optimize for mobile-first

Training Session #6 – Conversation Creates Closings

con·tent mar·ket·ing = Creation of education material (posts, video, blogs, image, etc)
Conversation Creates Closings

You have to discover your message and share it. This course will help us simply what we do and put it in words so that people care.

  • Eliminate confusion
  • Connect with customers
  • Grow your business
Spin Selling

Your website is the hub of online marketing. In this course, we will learn the following.

  • What platform to use
  • What themes are the best and easiest to use
  • How to get a website created in a couple of hours
  • What plugins you should use
  • Why speed matters
  • Optimize for mobile-first
Keys in the Follow Up (8 to 12 touches)

In this course, we will submit your site to Google and place pixels for tracking. You will learn the following:

  • Google Tag Manager and how it works
  • Google analytics
  • Facebook pixel
  • Webmaster tools
  • Setup conversion tracking
Video (Who, What, Why, How)

Your website is the hub of online marketing. In this course, we will learn the following.

  • What platform to use
  • What themes are the best and easiest to use
  • How to get a website created in a couple of hours
  • What plugins you should use
  • Why speed matters
  • Optimize for mobile-first
Improve your Copywriting skills

In this course, we will submit your site to Google and place pixels for tracking. You will learn the following:

  • Google Tag Manager and how it works
  • Google analytics
  • Facebook pixel
  • Webmaster tools
  • Setup conversion tracking

Training Session #7 – Delivering WOW

ob·scu·ri·ty = the state of being unknown, inconspicuous, or unimportant.
Reviews

Reviews need to be pro-active. In this section we will learn how to create a simple review page

  • Why reviews matter
  • How to get a lot of views
  • How to create a simple review page that will save you thousands
  • Gaming the system
Reputation Management

What happens when a past client goes rogue? How should you handle this?

  • It happens to the best of us
  • What strategy and voice should you use?
  • Don’t stress, there are options